4 questions and answers for product manager

What do you think about roadmaps? Are they needed? If so, how often should they be updated, and what kind of information should they contain?

Yes, we need roadmaps for the company, for Product Teams, and for Product Manager. Rather than asking how often they would be updated, we should questioning ourselves about how agile we are? If we’re ready to change our way of doing, way of problem-solving, or understand the dynamics behind how to be agile, then roadmap changes won’t affect us.

Pivoting is not plan B. It is part of the process. -Nike

Whatever comes from business, it should be well communicated. Roadmaps are some kind of reflections from business decisions/vision to product. That’s why business owner and/or Product Manager should explain the decision well enough to make everyone believe on that what they’re going to do.

How do you manage a new product release? What tactics, strategies and processes do you follow?

Communication is the most important thing in product management. Whatever we’re developing or planning, we should inform everyone in the team/company before release (If it is not top-secret). This is how we learn, get warned, receive feedback, and shape the product or that release. Product touches everyone and everywhere. That’s why nothing special in general. But there are some strategies that I follow before some though releases, which may not welcome well for someone or some teams.

What are the critical elements of the success for SaaS products to gain share on the enterprise market?

If you’re selling to Enterprise, then it doesn’t matter how great product you have, in most cases, sorry ­čÖü ┬áIt depends on your sales team.┬áEven that sales person’s skills/relations.

Other than that, go targeted. Find that specific person in the enterprise that you’ve thought he/she’s going to use your product and communicate with him/her and find guerilla ways to test your product as much as you can before sale.

What makes a good product team?

A product manager who has basic+ understanding of engineering (coding mostly for tech startups), design, and sales/marketing. Thus, she can create the most important communication lines between each other. Otherwise, how she can prioritise tasks, understand the business’ vision, and contribute. If we have this kind of Product Manager, then we’d expect her to create an open discussion environment in that team, understand every individual needs to know what she can expect from his team. This will help her to manage expectations, give better estimations, and make her team agile as possible.

Questions from: https://toggl.com

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